In support of a presentation at Sector this weekend I did a bit of analysis on our member locations. To assuage my privacy concerns and obligations this only maps to the Zip code location. The pin indicates the center of the Zip code where one or more members reside so in less populous areas the pin will likely be fairly far from the actual residence of the member. This also means that there is only one pin per Zip code where we have multiple members - 12 members in the most shared Zip code.
So how can we use this data?
- It helps us communicate where we can provide RBS and other services to the American people
- It helps identify areas we need to target recruiting to extend our reach or fill in gaps in our service area
- It helps us understand where we could serve members by establishing detachments (although location is only one factor in such considerations).
- How would you use this information?
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